China's home building materials industry after years of development, in the increasingly perfect marketing channels, the competition between brands is becoming more and more fierce. In the face of increasingly fierce market competition, it is inevitable to face the cruel reality of "still alive today, but not necessarily tomorrow." many people can't help but ask, "where is the breakthrough point in the home building materials industry"?
In this context, Hangzhou Heli Marketing Planning/Helihong Business School and a number of institutional platforms jointly launched the "2020 Home Building Materials Industry Upgrade and Development Summit Forum-Dealer Transformation". Jointly discuss the development of China's home building materials market, innovation and upgrading.
In the Internet era, China's traditional home building materials model is being transformed and upgraded. In 2016, Ma Yun first proposed the concept of new retail, which is essentially online and offline integration. For the home building materials industry, offline or dealers as the core. But today, three years after the development of new retail, dealers are experiencing multiple baptisms of brand reshaping, diversified channels and intelligent products. The purpose of this summit is to sort out the pulse of industrial development, analyze the innovation model of the industry, solve the difficulties faced by current dealers, help dealers innovate and upgrade, transform and reform, and discuss the future development of China's home building materials industry.
Why is the 2019 performance not good? Factors such as the general environment, sharp increase in costs, model iteration, homogenization of products/marketing models, weak operating systems (common problems in the home building materials industry), consumption changes (younger consumers), and management failure to keep up are the main reasons. The pain points of volume growth are low passenger flow, low conversion rate, low customer utilization value and low customer stickiness.
With the development of the home furnishing industry for many years, the number of home building materials dealers is increasing, and the entire home furnishing market is in a state of competing for thousands of sails and hundreds of boats. In addition to the major home furnishing companies doing their best to compete for market share, There are also many small and medium-sized enterprises that are breaking through the tight encirclement and striving for development. It can be said that the competition in the industry is already extremely fierce, and the excessively fierce market competition will also trigger a new round of reshuffle in the home industry.
In the new era and new situation, household enterprises are facing new challenges. Many people lamented that "2019 is too difficult" activity frequency significantly accelerated, the scope of activities significantly wider, activities significantly increased, building materials marketing from rough to fine, single channel dealers were eliminated, the future of home building materials enterprises on what. It is undeniable that now the winter has come, 2020 really as part of the industry to worry about will be more difficult, or will usher in a warm spring? How to survive in the face of adversity? January 6, 2020-January 7, meet in Hangzhou, "2020 Home Building Materials Industry Upgrade Development Summit Forum-Dealer Transformation Road" for you to solve your doubts.
